The January 2013 issue of Entrepreneur Magazine is out and contains a fascinating article/online slide show respecting what it considered to be the best, worst and zaniest social media franchise promotions of 2012.

Do you recall the Twitter exchange between Taco Bell and Old Spice?

How about Supercuts’ "Rock the Cut" Artist Ambassador Program?

Or maybe you’re one of the many who have downloaded the Happy Star Rewards app from Carl’s Jr. and Hardee’s?

If these success stories have you thinking maybe its time to dust off your franchise’s social media strategy, this excellent program prepared by Jack Monson, Vice President of Engage 121 regarding “How To Monitor And Leverage Social Platforms” at this year’s FranCamp is a great place to begin.