It is impossible to attend a franchise conference or read a trade magazine without being inundated with discussions about “engaging
Continue Reading Fresh Tips for Building Customer Loyalty
Fresh Tips for Building Customer Loyalty
Couple of Interesting Articles to (Hopefully) Jump-Start Your Summer Reading Season
Do you ever wonder what happens to old franchises? No, this is not the beginning of a bad joke. Though, as a lawyer, I will admit that telling and hearing
Continue Reading Couple of Interesting Articles to (Hopefully) Jump-Start Your Summer Reading Season
Who Are You, Again?
Contributed by Gerald A. Cook
Newer Franchisors usually face this problem. The Franchisor’s brand is very well known where the business originally started and where certain clusters of Franchisees are