To paraphrase Benjamin Franklin, “Those who fail to plan, plan to fail.” That is true in any business, but particularly so in franchising. Planning is more important in franchising because franchising leverages a business–expanding the horizon of the brand more than a single owner or operator could. Decisions on branding need to balance the effects
The January 2013 issue of Entrepreneur Magazine is out and contains a fascinating article/online slide show respecting what it considered to be the best, worst and zaniest social media franchise promotions of 2012.
Do you recall the Twitter exchange between Taco Bell and Old Spice?
How about Supercuts’ "Rock the Cut" Artist Ambassador Program?…