I feel like a manager in an old Kmart, announcing a Blue Light Special. Only this light is flashing bright RED.

Well, here goes. Attention Readers: this is your final warning. Owners of registered trademarks that are not active in the adult entertainment industry may “opt out” of having those trademarks sold as part of a .XXX domain. A successful “opt out” application will block substantive content from appearing on that .XXX domain for at least the next 10 years. Instead, it will redirect the user to a standard informational page.

 

As is more fully explored here, trademark owners who do not want their trademarks to be used with the .XXX domain have until October 28, 2011 (that’s this Friday) to act.

 

If you or your system owns registered trademarks, you know how important those marks are to the success of your brand strategy. Don’t let them get diluted or ruined by an association with a .XXX domain. Act Now.