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Franchisors: Praising Your Competitors Might Promote Your Brand

By John Gotaskie on October 27, 2021

You never, ever mention your competitors in your marketing and advertising. Unless maybe you attack them. That’s Marketing 101, right?

Well, the conventional wisdom appears to be wrong.

Recent research…
Continue Reading Franchisors: Praising Your Competitors Might Promote Your Brand

Posted in Business Updates

Franchise Law Update

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