Last month’s Franchise Times had two interesting articles both of which focused on profiling franchise brands that recently modified the design or style of their “standard” unit location. There are
Continue Reading How Does a Restaurant Brand Successfully Redesign a Unit Concept?
Entrepreneur Magazine Awards Best and Worst Franchise Marketing Campaigns
Last month was Entrepreneur Magazine’s Franchise 500 Issue. In addition to revealing its list of the 2016 Top
Continue Reading Entrepreneur Magazine Awards Best and Worst Franchise Marketing Campaigns
Ronald McDonald’s Response to Taco Bell’s “Ronald McDonalds” Goes Viral
If you have watched any of the NCAA’s “March Madness” men’s basketball championship tournament this weekend, you almost certainly saw a Taco Bell commercial
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How To Protect Your Brand in the Social Media Era
Okay. We’ve all seen it. The disgusting, disturbing photo a Taco Bell employee posted to Facebook depicting himself licking a stack of taco shells. Turns the stomach of this Taco
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