Much has been written speculating about why Ron Johnson failed–spectacularly–at J.C. Penney. What makes the episode so surprising was that Ron Johnson was not a retail novice. His successes as
Continue Reading Did JCP Know Its Customer? (And Why It Matters for Your Brand))
Our own Eleanor Vaida Gerhards was recently interviewed by Reputation Capital on the topic of legal blogging. Eleanor discusses how blogging fits into marketing strategy and the value of blogs
Continue Reading Reputational Capital Interviews Our Own Elle Gerhards
Many from Fox Rothschild attended the International Franchise Association’s Annual Convention in Las Vegas last week. For those of you who have not attended before, it is a massive convention (3600
An anecdote in today’s “Heard on the Street” section of the Wall Street Journal (sub. req’d.) has an important lesson for all of us about social media policies. HMV, a United
Were you aware that the Overseas Private Investment Corporation (OPIC), the international development arm of the United States Government, is pioneering a new international franchise financing program? News of this
Continue Reading Thinking of Expanding Internationally? Then You Need to Know about this Initiative
The January 2013 issue of Entrepreneur Magazine is out and contains a fascinating article/online slide show respecting what it considered to be the best, worst and zaniest social media franchise
Continue Reading Best, Worst and Zaniest Social Media Promotions of 2013
This Fast Company/Co.EXIST article about Patagonia caught my eye this morning before the holiday weekend. In what might seem like the strangest of marketing plans for a retail company, Patagonia
Continue Reading What’s the Value Proposition of Your Brand?
The December issue of Entrepreneur Magazine–which just hit my inbox–has a great article about the macro trends it expects will be driving franchising in the coming year. Unfortunately, a
The US Small Business Administration (SBA) has announced that their loan programs have posted the second largest dollar volume ever in fiscal year 2012, such programs supporting $30.25 billion in
Continue Reading 2012 Annual SBA Loan Volume Second Highest Ever
We have written before regarding how franchises are planning for the coming generational turn-over that will accompany the retirement of the Baby Boom generation. But what about young franchise leaders?