Okay. We’ve all seen it. The disgusting, disturbing photo a Taco Bell employee posted to Facebook depicting himself licking a stack of taco shells. Turns the stomach of this Taco
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Did JCP Know Its Customer? (And Why It Matters for Your Brand))
Much has been written speculating about why Ron Johnson failed–spectacularly–at J.C. Penney. What makes the episode so surprising was that Ron Johnson was not a retail novice. His successes as
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Reputational Capital Interviews Our Own Elle Gerhards
Our own Eleanor Vaida Gerhards was recently interviewed by Reputation Capital on the topic of legal blogging. Eleanor discusses how blogging fits into marketing strategy and the value of blogs
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What I Learned at the IFA Convention
Many from Fox Rothschild attended the International Franchise Association’s Annual Convention in Las Vegas last week. For those of you who have not attended before, it is a massive convention (3600
How Do I Shut Down Twitter?
An anecdote in today’s “Heard on the Street” section of the Wall Street Journal (sub. req’d.) has an important lesson for all of us about social media policies. HMV, a United
Thinking of Expanding Internationally? Then You Need to Know about this Initiative
Were you aware that the Overseas Private Investment Corporation (OPIC), the international development arm of the United States Government, is pioneering a new international franchise financing program? News of this
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Best, Worst and Zaniest Social Media Promotions of 2013
The January 2013 issue of Entrepreneur Magazine is out and contains a fascinating article/online slide show respecting what it considered to be the best, worst and zaniest social media franchise
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What’s the Value Proposition of Your Brand?
This Fast Company/Co.EXIST article about Patagonia caught my eye this morning before the holiday weekend. In what might seem like the strangest of marketing plans for a retail company, Patagonia
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2013 Franchising Macro Trends
The December issue of Entrepreneur Magazine–which just hit my inbox–has a great article about the macro trends it expects will be driving franchising in the coming year. Unfortunately, a
2012 Annual SBA Loan Volume Second Highest Ever
The US Small Business Administration (SBA) has announced that their loan programs have posted the second largest dollar volume ever in fiscal year 2012, such programs supporting $30.25 billion in
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