Top marketing executives from some of the most popular and growing franchise systems recently spoke at the Philadelphia Chapter of the International Franchise Association Women’s Franchise Network meeting about capitalizing on social media to increase sales and build business.

According to the esteemed panelists, by far the two most utilized social media sites used in

I attended the International Franchise Association’s Franchise Action Network (“FAN”) Annual Meeting last week in Washington D. C. Basically, this is an educational event culminating in the participants being sent out to the “Hill” to lobby their senators and representatives on issues effecting small businesses – and especially franchised businesses. Speakers from the Hill, this

The International Franchise Expo (IFE) starts TODAY (May 31st) and runs through Saturday, June 2nd at the Javits Center in New York City.  The IFE is one the largest franchise expo in the country.  This is an opportunity for franchise systems to market their brands face to face with prospective franchisees and for prospective

Franchise Action NetworkThe International Franchise Association’s Annual Convention is just around the corner and will be held later this month in San Antonio, Texas from February 20-23rd.  This year representatives from the recently formed Franchise Action Network (FAN) will be on hand at the IFA Booth in the Exhibit Halls.   FAN is a grassroots organization