A few months ago, I blogged about the complaint filed by Katherine Heigl against Duane Reade. Ms. Heigl complained that Duane Reade had improperly used a picture of her
Continue Reading Or Maybe We Won’t . . . (Heigl v. Duane Reade–Update)
When Does a Social Media Post become an Illegal Implied Endorsement? (We’re About to Find Out)
Imagine this scenario: A famous celebrity visits your store. The visit is completely unsolicited. In fact, the visit is simply for the celebrity to shop. And she does–shop that is.
Continue Reading When Does a Social Media Post become an Illegal Implied Endorsement? (We’re About to Find Out)
Ronald McDonald’s Response to Taco Bell’s “Ronald McDonalds” Goes Viral
If you have watched any of the NCAA’s “March Madness” men’s basketball championship tournament this weekend, you almost certainly saw a Taco Bell commercial
Continue Reading Ronald McDonald’s Response to Taco Bell’s “Ronald McDonalds” Goes Viral
Bad Idea: Ignoring Your Online Critics
I often get asked about best practices for dealing with online critics. Hopefully, you’re not dealing with someone as persistent in their complaints as Hasan Syed. When Mr. Syed believed
Continue Reading Bad Idea: Ignoring Your Online Critics
How Do I Shut Down Twitter?
An anecdote in today’s “Heard on the Street” section of the Wall Street Journal (sub. req’d.) has an important lesson for all of us about social media policies. HMV, a United